Laura Lee Cundiff
Resume [download PDF version, 76 kb]

INTERNET MARKETING MANAGER/SENIOR DESIGNER
My creative career spans two decades developing customer-focused Web sites and printed communication pieces. I have twenty-one years of communication design experience in graphic user interface development and print design in fast-paced corporate and academic medical center settings. Secondary focus on multimedia development and illustration. Nine years of experience in project and staff management. Proven ability to estimate and manage complex interactive projects and to keep them on track and on budget. I am adept at coordinating diverse units with competing interests to achieve organizational goals.

PROFESSIONAL EXPERIENCE
2001 – present: Internet Marketing Manager
University of Kentucky UK HealthCare Marketing Department, Lexington, KY

• Manage marketing program to develop awareness of UK HealthCare brand and services.
• Provide creative lead and supervise staff in development of cohesive Web-based and print marketing campaigns, including ads, service brochures, direct mail, billboards, and newsletters.
• Designed new UK HealthCare Web interface, including complete site reorganization and patient-focused navigation; leading Web team to create a consistent, robust, portal-based presence.
• Successful in obtaining cooperation between hospital, clinics, doctors, and academic units in use of templates, central SQL database and Content Management System.
• Coordinated and approved video ad spots, photo shoots, and activities of ad agencies.
• Streamlined production methods, developed an on-line project tracking system, and worked to raise staff competence to reduce reliance on outside designers, resulting in formal client praise for faster turnaround times and increased efficiency.

  1995 – 2001: Senior Interactive Media Designer & Project Manager, Analysts International Corporation, Lexington, KY

• Managed design team, providing creative project direction for Web site development, interactive multimedia programming, kiosks, and computer-based training programs for government and corporate clients including Fortune 500 companies.
• As project manager, increased customer base by developing marketing materials, presenting services to potential clients, estimating projects and writing effective proposals
• Designed award-winning user interfaces, templates, information architecture and navigation
• Maintained project schedules and enhanced customer satisfaction using RADD (Rapid Application Design & Development) methodology
• Developed procedures that enabled customers to update and maintain their sites after delivery.
• Created award-winning documentation, technical illustration, computer-based training and printed communication pieces for clients such as IBM, Lexmark International and Ashland Oil.

1995: Design Consultant, Ashland Oil SuperAmerica Group, Lexington, KY

• Designed store façades, signage, point-of-purchase displays and print communication pieces.

1991 – 1995: Marketing Communication Specialist, Square D Company/Schneider Corporation, Lexington, KY

• Designed and developed marketing communication pieces, presentations, displays, technical documentation, training programs and industrial product design supporting the successful launch and promotion of Square D ELAN Home Electronics Network.

1984 – 1991: Freelance Illustrator and Designer, Studios in New York City and Versailles, KY

New York City clients include The Village Voice, The New York Daily News, Disney Company, Warner Brothers, Kipling Press, Just 4 Kids and Ariel Books.

Kentucky clients include the Kentucky Horse Park, Meridian Advertising, Louisville/Jefferson County Government, PlanGraphics, Inc., Kentucky Gallery of Fine Craft & Art, Completely Kentucky, Brian Boggs Chairmakers and others.

TECHNICAL SUMMARY
Extensive experience with design software such as Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat, PageMaker; QuarkXPress, and with Web design software such as Macromedia Dreamweaver and Contribute; the Microsoft Office suite. Familiar with Toolbook, Corel suite, Adobe Premier, HTML, JavaScript, Macromedia Flash and Fireworks in Windows and Macintosh environments.

EDUCATION
BFA, Communication Design, Pratt Institute of Art & Design, Brooklyn, NY, with honors, 1984

CONTINUING EDUCATION
Training in Adobe Creative Suite and Macromedia Flash; seminars in Six Sigma, Emotional Intelligence, Customer Service, Staff Supervision, Interwoven TeamSite Web Personalization software, Project Workflow, and others.

AWARDS & PRESENTATIONS

• Presentation: Outsourcing an Online Patient Financial Portal; delivered with Charlie Solomon on Nov. 8, 2006 at Healthcare Web Conference, Atlanta, GA
• eHealthCare Strategies Leadership gold award for UK HealthCare site design (2006)
• WWW Health Awards bronze for UK HealthCare site (2006)
• Healthcare Advertising Award for full page color Minimally Invasive Surgery ad (2005)
• Healthcare Advertising Award for full page color UK HealthCare ad (2004)
• American Advertising Foundation ADDY for eCommerce Web site (1999)
• American Advertising Foundation ADDY for Flash marketing CD (1999)
• Civic.com award for Kentucky Department of Agriculture Web site (1999)
• Society of Technical Communications Award for Lexmark Printer User Guide (1996)
• Society of Technical Communications Award, Lexmark Printer Setup Guide (1996)

Laura Lee Cundiff has illustrated and designed a number of published books, is also an exhibiting painter and printmaker, and have experience in teaching and training. In New York City she freelanced illustration and design for several years, and enjoys traveling, dancing, boating, drawing, painting, printmaking and biking. See www.lauraleecundiff.com for her fine art samples.

References available upon request.